Internet Marketing & SEO

Internet Marketing Services include search engine optimization (seo) and search engine marketing (sem), local search marketing, reputation management, pay per click management (PPC), website analytics, conversion tracking and return on investment (ROI), competitive analysis, xml site maps, optimization for Universal search which includes supporting doc, pdf, image and video optimization.

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Is your website optimized? 

Website Optimization Checklist

Keyword research

Sufficient relevant page text

Unique Page Title

Meta Tag Descriptions (not very important anymore but can’t hurt to add)

Clean Source code without code for search robots (use JetPack in WP)

Keyword balance

Keyword emphasis with h1 tags

Keyword placement

Alt tags on images

Site map

Site navigation

Incoming Links

Outgoing Links (look for error message in report)

Google Analytics / Statistics

Webmaster Tools

Solid site architecture

Clear call to action

 

Accessibility

Load time

Adequate Text/background contrast

Font Size

Use Flash and add-ons sparingly

Alt Tags

Create unique 404 page

 

Identity

Company Logo

Tag line – Make purpose clear

3 Sec rule (used to be 5 Sec… now you get 3)

Clear Path to Information

Clear path to Contact

 

Navigation

3 Second rule. If your visitor can’t find what they need in 5 sec or less they will leave

Nav easy to find

Nav easy to understand

Reasonable number of links

Company logo links to home page

Clear Headers

Consistent style / colors

HTML tags

 

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I have made a keyword analysis and chosen keywords to optimize for;

I have researched my website analysis;

I have made sure my keywords are directly related to my niche and are balanced throughout the copy

I use unique short meta tags based on my keywords; (optional)

I have written unique content using my primary keywords;

I add quality content at least once a week to ensure search bots have something new to crawl;

I do keep to CCS styles;

I keep my javascript in an external file;

I’ve made sure that my code is clean

I do have a customized 404 error page;

I do take advantage of <h1>, <h2> and <h3> to show search pots and user agents what is important;

I have developed a good clean website structure based on my keyword analysis;

I use readable URLs

I don’t use js, drop-downs or images for my navigation menu – just plain text links; (or at least add     text links)

I don’t overuse images and flash;

I use alt text for my content-rich images and links;

I have a site map