Internet Marketing & SEO

Internet Marketing, Design and SEO Services

In the end, its all about creating a presence on the Internet, be found, get traffic to your site,  convert!, get a good review, be referred for more traffic.  Here is how we do it.

Let’s start with Website Design:
If you don’t have a website yet, let’s start with getting you on the web. You can read more about Website Design here. It will be the foundation of any marketing you later decide to do. No matter if you just need a basic site to promote your business or if you would like to create a full marketing campaign, we always design the sites according to Search Engine Indusitry guidelines. If you are small business with a non competitive market, that might be all you need to rank well. On the other end of the scale:
If you are a real estate company or in the travel industry we’ll have to roll up our sleeves and do some serious seo on the site and get to work; as those are very competitive markets.

Site Development
No matter if you are creating your site for just the potential new clients, repeat clients or to compete in the search engines; your site needs to have good, relevant content about your product. That includes product pages, product reviews, frequently asked questions and any other info you can add that your customers would want to know. Think about the conversations and phone calls you had with clients. what did you have to explain? Just do the same on the website. Tell them about you, what you do, what the choices are, why you are the one they ought to come to and make your site an authoritative website – your clients will value the info and the search engines will reward you.

SEO
Say you are in a competitive market in your area and you want to do a little more then the basic site optimization and submission to the search engines. You would want to do more intense search engine optimization to have a better chance to rank well.
We would then put together some optional packages for to choose from.
We can create Content, build links to your site, look into who your competition is and what we need to do rank better and include some Social Media Buzz to get your site out there.

PPC
So you are in a competitive market and you need to roll up your sleeves and develop the site and implement some seo. Ranking will take some time. One way to bridge that time and to get you up in the search right away is to use PPC Campaigns in the meantime. That will allow you to capture some immediate impressions on the web and generate more links to your site. granted you will pay for the clicks to your site; but you can set budgets and optiize your ads so that you convert better. Which brings me

Analytics
When you use Analytics on your website we will be able to generate reports and monitor what is going on on your site. We can set goal pages so we can see how many people converted to a sale or a lead for you and use that info to constintely change and optimize your ads to increase the ROI on your advertising dollar spend.

Internet Marketing Reputation
You need to protect your Internet Marketing Reputation.  So you got the site, you created traffic and customers came and used your services or bought your product. These days, chances are they will review it. Changes are higher if they were not happy but lots of folks also give positive feedback. You need to monitor that…. you need to know what is being said. You also want to know what is said about your competition. And you want to encourage your happy customers to provide that feedback to offset then unavoidable unhappy customer that you just can’t make happy and who decides to leave a negative feedback for you.